Why ‘Bread & Butter’?
Marketing is our bread & butter — literally what we know best.
And if you’ve ever walked past a bakery, you know this feeling: the aroma pulls you in, and you never leave empty-handed.
That’s exactly what we want your marketing to do.
Meet Our Team
Shannon Lim
Co-founder
Shannon has spent the last 7+ years living and breathing marketing — from big FMCG brands to founder-led businesses trying to figure out what actually works (and what’s just noise).
She’s done it all: strategy, content, campaigns, partnerships, and yes — fixing marketing plans that looked great on paper but didn’t quite land in real life. Shannon’s thing is helping brands slow down, get clear, and stop throwing spaghetti at the wall.
At Bread & Butter Studio, she’s the one asking “is this really good enough?” before anything goes out.
Nina Tan
Co-founder
Nina has been in the influencer and content world for over 10 years, which means she’s seen trends come, go, and come back again — usually renamed.
She has a sharp eye for what people actually care about, a natural way with people, and an instinct for knowing when something feels forced (and when it’ll hit). Nina is the bridge between creativity and strategy — making sure ideas don’t just look cool, but make sense.
At BBS, she’s the one who turns ideas into strategies that bring results.